Email
List Segmentation
Omnistar Autoresponder allows you to quickly and
easily setup a customizeable target list. Target lists
are able to classify each list member on your list
into categories, creating new email lists that meet
your marketing criteria. While this type of marketing
is usually reserved for large companies with broad
resources and customer databases, Autoresponder brings
this power to even the most basic users! With our
segmentation system you are getting the best advertising
tool possible.
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Launch Video
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A Quick Example of an Effective Target List
If you collect email addresses from your website in order
to grow a marketing email list, you've already started using
email marketing. While these emails are useful, the same email
goes out to every member of the list, and therefore you arent
personlizing emailsto the extent that is possible. Marketing
is always more effective when applied directly to the target
audience.
It Omnistar Autoresponder, all you have to do is collect
enough information from your customers to be able to group
them, its that simple. Once you have the data, you can quickly
and easily select only those who qualify for a mailing list,
just by searching and creating a new list from your search.
Go from writing for everyone to writing advertising for just
your target audience!
Some Further Target List Ideas
Classifying your contacts is a great way to improve your
marketing. You can mark some as repeat customers and others
as prospecitve targes, or even try one of the ideas below:
| Separate By |
Why to Try |
| Birth Date |
By using Birth Date to segment your lists you can
have a monthly happy birthday email go out to your customers
with a birthday in that month. You can make your email
an e-card and offer them a special deal because it is
their birthday, showing a level of personal connection
other companies lack. |
| Interest Group |
Ultimately the most useful overall
field, sepperating your list into interest groups based
on different services you offer means your mailing list
subscribers will only get emails about the topic they
are interested in. By collecting this information upon
signup, you will already know who is likely to buy which
products and be able to market to the accordingly! |
| Date Subscribed |
Sending out monthly emails is a great way to keep
up with your customers, but what if a new customer joined
after last month's mailer already went out? You can
screen based on subscribe date and have the system resend
the campaign to anyone who wasn't subscribed the month
before. |
| Location |
If you are offering a special at one location, or
are holding an event in a certain city, you should consider
using location for your list segmentation. This will
allow you to only send location specific email to those
who are within driving distance! |
| Links Clicked |
The Autoresponder system tracks which links subscribers
click within your emails. This means it also keeps track
of how many times each individual user has clicked,
meaning you can have the system send campaigns specifically
to individuals who regularly click through on your emails. |
| Opened Email |
Autoresponder also tracks which users actually open
the emails you send, allowing you to create a list that
is just individuals who have actually opened your emails.
Imagine getting rid of all the unnecessary emails from
your list, and only marketing to those who want to read
your ads. Then make it happen, because with our target
list system, almost any level of screening is possible. |
A Final Note
Some companies already have large email lists they are using
for marketing, and while it might have some useful information
like first and last name, they may not have other details.
Well, with Omnistar Autoresponder, you can solve your problem
by adding the emails first, then offering customers a chance
to win a prize or access new content. Simply require them
to enter their information into your email list and you will
once again be collecting the most important information anyone
doing marketing needs. Using a contest or a special offer
gives your customers incentive to actually participate, and
has been show to work consistently. Once you have the data
you can start targetting your mailings to exactly the right
audience, something you never could have done without Omnistar
Autoresponder!
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